Trademark Specialists
7
Asian Jurisdictions
60+
Countries via Madrid
5K+
Clients Protected
10+
Years Experience
⚠️ China First-to-File Warning — Act Before You Enter the Market
In China, trademark rights belong to whoever files first not who invented or used the brand first. Thousands of foreign companies lose their China trademark to local squatters every year, often before they even launch in the market. Register your trademark in China before any competitor or squatter does.
We believe in full cost transparency. Below are estimated ranges — we provide exact quotes before starting any work.
File and secure your trademark in China (CNIPA), Japan (JPO), India, Hong Kong, Vietnam (NOIP), Malaysia (MyIPO), and Taiwan we handle classification, filing, and follow-up through to certificate.
Challenging a conflicting trademark, or defending against opposition to your own application? Our attorneys have handled hundreds of trademark opposition proceedings across CNIPA, JPO, and other Asian IP offices.
Received an office action or refusal from CNIPA, JPO, or another IP office? We draft precise, well-argued responses to overcome absolute and relative grounds of refusal and file re-examination requests when needed.
Trademark rights expire without renewal typically every 10 years in China and Japan. We track all deadlines across every jurisdiction you're registered in and file renewals proactively so nothing lapses.
Protect your brand across 60+ countries through a single WIPO Madrid System application. We manage the full process from base mark strategy and application preparation to prosecution in designated countries.
We monitor trademark databases across Asian IP offices for new filings that conflict with your registered marks. If a conflict is found, we notify you immediately and advise on whether to file opposition.
CNIPA · First-to-File
9–12 months standard
IP India · TMR
12–18 months standard
JPO · Full prosecution
12–14 months standard
NOIP · Filing
18–24 months standard
MyIPO · Filing
12–18 months standard
IPD · Registration
6–9 months standard
TIPO · Registration
12–18 months standard
WIPO · 60+ countries
One application, global coverage
From trademark filings to patent prosecution, we protect your IP across China, India, Japan, Vietnam, and Malaysia.
Our team is headquartered in Shenzhen with attorneys who work daily with CNIPA, JPO, NOIP, and MyIPO. We know how each office examines applications, what arguments work, and how to navigate local practice not from textbooks, but from daily experience.
China's trademark system is unlike any other whoever files first wins, regardless of prior use. We've helped hundreds of foreign companies file in China before squatters did. We move fast, file correctly, and advise on multi-class strategy from day one.
Most IP firms outsource to local agents in each country. We handle China, India, Japan, Vietnam, Malaysia, Hong Kong, and Taiwan directly with attorneys who know each jurisdiction. One relationship, consistent advice, no coordination gaps between agents.
All trademark documents for China (Simplified Chinese) and Taiwan (Traditional Chinese) are translated in-house by our own IP-trained linguists. Not outsourced to third-party translators who don't understand IP law. This reduces errors that can lead to refusals.
Businesses across the US, Europe, and Asia trust Precise IP for trademark registration, patent filing, and IP enforcement across China, India, Japan, and other Asian markets.
We needed to register our trademark in China before launching and Precise IP made the entire process clear from day one. They filed quickly, handled a trademark opposition we weren't expecting, and kept us updated throughout. Our brand is now fully protected across China, Japan, and Vietnam.
What stood out was their in-house translation team. Our patent documents required precise Chinese-English translation and unlike other firms we'd worked with, Precise IP handled everything internally. No delays, no miscommunication. Our PCT national phase entry in China went through without a single issue.
We had an urgent trademark squatting problem in China. Precise IP responded the same day, filed an invalidation request, and resolved it faster than we thought possible. Their knowledge of Chinese IP law and the first-to-file system saved us years of legal trouble.
In China, standard CNIPA examination takes 9–12 months. An expedited examination track is available and can reduce this to 3–5 months for eligible applicants. We advise on whether expedited examination suits your situation based on your urgency and business timeline.
Yes trademark rights are territorial. A US or EU trademark registration gives you no protection in China, Japan, or India. You must register in each country where you want legal protection. The Madrid System allows filing in 60+ countries through one international application, but each country's IP office still examines it under local rules.
Trademark squatting is when a third party registers your brand name or logo in a country before you do. It is extremely common in China because of the first-to-file system — thousands of foreign brands lose their China trademark to squatters every year, often before launching. The only reliable protection is to file in China early — even before entering the market.
The Madrid System (administered by WIPO) lets you file one international trademark application covering 130+ member countries. It's cost-effective if you're filing in many countries simultaneously. However, it has limitations if your base mark fails, all designations can be challenged; and each country still examines under local rules. We advise on whether Madrid or direct national filings suit your strategy better, based on your target countries and budget.
CNIPA official fees start at approximately USD 80–100 per class. Our professional service fees, translation costs, and any multi-class fees are quoted separately and in full before we begin. We provide a complete cost breakdown — government fees, professional fees, and realistic timelines so there are no surprises.
If CNIPA or another IP office refuses your application, we draft a detailed office action response arguing your case on absolute grounds (distinctiveness, descriptiveness) or relative grounds (similarity to existing marks). In China, the first OA response deadline is 4 months; second OA is 2 months. If the refusal is upheld, we can file a re-examination request before CNIPA.
In both China and Japan, a registered trademark is valid for 10 years from the registration date. It can be renewed indefinitely for further 10-year periods as long as renewal fees are paid. We track all renewal deadlines across your portfolio and notify you 12 months before each deadline falls due.
Yes. Our IP litigation team handles trademark opposition proceedings, invalidation actions, and administrative investigations with customs and market supervision bureaus in China. We also represent clients in civil trademark litigation before Chinese courts. For urgent infringement, we can apply for interim injunctions and customs recordation to stop infringing goods at the border.
Ready to protect your brand?
Talk to our trademark specialists and get a clear picture of what you need countries to file in, classes to cover, costs, and timelines. No pressure, no jargon, free first consultation.